It is designed to build brand consideration and affinity, not sell a product or service.
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And for sheer impressions, sporting arenas offer the best opportunity to build brand awareness.
We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.
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To build brand recognition, as has been done recently by Hyundai of South Korea, has taken ten years.
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The Olympics provide an opportunity to build brand awareness around the world in just a matter of days.
The plan to build brand partnerships like the already announced programs with Nanette Lepore and Martha Stewart Living ( MSO) are geared toward that.
The purpose of advertising is to build brand recall and awareness.
With EA poised to expand Origin onto Android, Mac, and Facebook, this could be a broader (and clever) marketing move to build brand awareness around Origin.
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Much like The Lorax saw his environment go to waste, so, too, may many marketers find signing on to this movie a wasted opportunity to build brand equity.
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Unlike most musicians who snag endorsements off mainstream record success, London has managed to build brand connections off the back of a few mixtapes and a sense of style.
Today, the big money in IT spending increasingly lies in tools to mine social media for product ideas, in mobile applications to enhance products, and in creating social interactions with customers to build brand loyalty.
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Most marketing degrees teach people how to build brand awareness and how to establish brand metrics (anything that looks like a funnel or a pyramid mostly) and budgets are tied to them, and with that, a brands future.
While we applaud the efforts to reduce the presence of toxic chemicals in Avon products, we maintain that continuing to build brand recognition through breast cancer cause-marketing while continuing to sell products that are not completely free of toxic chemicals is a harmful contradiction.
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Bentley thought that in order to build his brand it was crucial to establish strong racing and engineering credentials.
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An excellent article with advice on how to build a personal brand was written by Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success.
However, it intends to continue investing in marketing and people to build its brand and expand its international operations, in addition to investing in supply, product and service innovation.
But if they want to build a brand that lasts, Spears and Lopez eventually will have to embrace a new philosophy: Less is more.
Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.
We also increased our college campus recruiting and internship programs, to build our brand.
These movies are very attractive platforms for brands wanting to build global brand stature.
Each is working to build a brand and loyal following around their topic knowledge.
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"It's a way to build the brand, " says Kathleen Hessert, who heads Sports Media Challenge, a Charlotte, N.
Singer Lady Gaga has used Twitter and an outre fashion sense to build a brand around herself.
That can help the Huffington Post, which is totally unknown in France, to build its brand faster than expected.
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Obviously you need to have a great product or service, but don't forget that you need to build your brand.
Social media is currently the best place to build your brand through marketing that is non-invasive and puts the customer first.
They started making rum in the Bahamas using the formula smuggled out of Cuba, but struggled to build the brand internationally.
He began racing in 2002 and three years later, realized he needed an MBA if he wanted to build his brand.
However, likely realizing the inundation of the sports market, Fuse Science has set off on another marketing path to build its brand.
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To maximize your chances of success, make sure you take vacations, exercise regularly and never forget to build a brand and count your pennies.
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