He said the organisers of the 2012 Olympics would "like to benefit from the full range of expertise and advice that this body has to offer".

BBC: Safety advice bill clears Commons

With the fall from grace of the Japanese model in the 1990s and the increasing competitiveness of foreign firms, Japanese companies started to realise that they might benefit from outside expertise.

ECONOMIST: Still work to be done

Through engagement with this education tool and Watson, medical students and Watson will benefit from each other's strengths and expertise to both learn and improve their collaborative performance.

ENGADGET: Cleveland Clinic and IBM team up to make Watson a Doctor (video)