But more than likely we underestimate the degree to which everything we believe to be true today is going to get turned on its head in the future.
Social media can help them better understand what is motivating buyers to take action, what buyers believe to be true, and perhaps most important, who they believe.
Given how Europe is unraveling and emerging markets rates of growth are slowing rapidly, we might be nearer to a major correction then those with lots of money in stocks believe to be true.
Perhaps it's because they are inherently salesman, but the industry seems to think that if you say something loud enough and often enough, that people will believe it be to be true.
Despite my numerous attempts to fix, repair, change what Google knew to be true, it continued to believe I was my mother.
When we encounter ideas or information that contradict what we believe to be true, the brain perceives it as a threat and instantly shifts into fight-or-flight mode.
Both men have scoured the Welsh countryside and found what they believe to be the true site of Avalon and claim they have enough historical evidence to back up their claim.
This week, a new economic report confirmed what most Americans already believe to be true: over the past three decades, the middle class has lost ground while the wealthiest few have become even wealthier.
You ought to believe it, even if it turns out not to be true.
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He has learnt not to believe opportunities that sound too good to be true, and urges people not to make his mistake.
The older I get the more I believe it to be true.
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If you believe those two things to be true, that means God has a special purpose for this land and freedom.
It would be nice to believe the former is true, but more than likely it was the latter that predominated.
One thing we believe, and sincerely hope to be true, is that we've done a good job with the FA Cup and England rights we've had since 2001.
Now, there are certainly those on Wall Street that know that what they are saying is bogus and there are those on Wall Street that believe what they are saying to be true.
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Infomercials have convinced me this must be true, although through adolescence I found it difficult to believe the cheerleading squad had any self-doubts.
Intelligence sources said the information will be checked out, but they said they have no reason to believe it is true.
That is true, but those who support a minimum price believe drinking rates need to be seen in a much wider context.
Haggis responded that, because the auditing took place over a number of years, it was easy to believe that he might actually be smarter and wiser because of it, just as that might be true after years of therapy.
If this is true, and there's good reason to believe that it is, then it would be a significant development.
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