And a lack of simplicity leads to a lack of scale, which leads to a lack of advertising opportunity.
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For instance, it asks you to slide a button along the bottom of a birthday cake to determine your age, or to rate your pain on a scale of happy green to angry red.
Using a new scale to evaluate harms to individual users and others, alcohol received a score of 72 on a scale of 1 to 100, the study says.
We define overbought territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100.
FORBES: Enterprise Products Partners (EPD) Shares Enter Overbought Territory
We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100.
The Wildlife Trusts, the national co-ordinating body for the 46 county trusts, has called for a four-tier scheme of support "which would pay farmers to help wildlife, with a scale of awards to reflect the amount of environmental work undertaken on each farm".
After the volunteers had made their estimates, they were asked to indicate on a scale of one to seven how familiar they were with either the banknote or the coin.
ECONOMIST: The value of a coin or banknote depends on its familiarity
The Housing Market Index, measuring the confidence of home-builders, plunged to just 13 this month (on a scale of 1 to 100), a nine-month low.
If the reconstruction is now to go ahead, the next step will be to create a scale model of the larger Buddha, and to begin raising the necessary funds.
For that to happen the big retail chains would have to start offering a sliding scale of discounts or other incentives to consumers at the cash register for using one card instead of another, or cash.
FORBES: DOJ Settlement With Visa Shifts Incentives War To Merchants
Senator Chuck Schumer went on a tirade about a smartphone app that lets users avoid drunk driving checkpoints. (Relation to mobile privacy matters on a scale of 1 to 10: 0).
FORBES: Senators Grill Apple And Google Over Smartphone Privacy
Among other questions, the survey asked respondents to rate, on a scale of one to five, who would be most difficult to place.
FORBES: New Study: Long-Term Unemployment Viewed By Hiring Companies As Worse Than A Criminal Record
The government would grant clean energy credits to operators of non-coal power plants on a scale according to the cleanliness of their generation.
FORBES: Billionaire George Kaiser Has A Big Green Energy Plan
As a benchmark, the doctors asked Guyton to rate her feelings of dread on a scale of 1 to 10.
They're using data collected by the weather service during the storm, to try to understand the surge, try to understand the wave heights, and they're going to create a computer model, as opposed to the scale model of a city, for the storm as it came up from the south and the Gulf of Mexico, and see if they can recreate the exact conditions.
More importantly, the member governments of the African Union promised in Maputo in 2003 to devote at least a tenth of their budgets to agriculture by 2008, a scale of resources orders of magnitude greater than the Gates and Rockefeller millions.
When used to process unclassified information, sharing cloud computing resources can nominally provide the operational advantages of a private cloud with a cost closer to that of a public cloud due to the expected economies of scale from combined user communities.
He asked his daughters to assess their friends academically on a scale of zero to five.
The Office for National Statistics asked people to rate their life satisfaction on a scale of zero to 10.
Now that Spain looks to be in need of a full scale bailout - which to be credible would have to involve around 500bn euros of emergency loans (see my post Spain moves nearer to full-scale rescue) - the underwriting burden for Germany is looking very heavy.
Salter and co-authors Franklin Mixon of Columbus State University and Ernest King of the University of Southern Mississippi asked 402 people to rate agents, both male and female, on a scale of 1 to 10, from very unattractive to very attractive, based on online head shots.
Then, before they left, they were asked to rate on a scale of zero (no hurt) to five (hurts worst) how much pain they experienced in the warm water and the ice.
ECONOMIST: Religion got it right: pain seems to assuage guilt
The Congressmen also urged the Department of Labor to initiate a full-scale audit of the financial circumstances surrounding the failure of United Airlines to meet its pension obligations to its employees and retirees.
Draghi must balance an eagerness to curry favor with the German contingent at the ECB against growing financial market pressure to intervene on a bigger scale to lower the borrowing costs of Italy and Spain.
Competing in the search advertising market means getting search volume, and Heiner contends that the way Google does business makes it hard for anyone to get to the kind of economy of scale to make a search endeavor to work.
Skipping over the residential-friendly MakerBot Replicator, the company used a beastly industrial VX4000 3D printer to craft three 1:3 scale models of the car with a plot to blow them to smithereens.
ENGADGET: Voxeljet 3D printer used to produce Skyfall's Aston Martin stunt double
To give you a sense of the scale of this problem alone, consider that according to the Recording Industry Association of America, approximately 2.6 billion files each month are copied on peer-to-peer sites such as KaZaa and LimeWire , which are increasingly being used to share movies in addition to music.
We knew by the end of the week we had something very special: in our evaluations from the students at the close of the week, they ranked it on a scale of 1 to 5 an average of 4.9.
"But solid isn't good enough, even in a tough global economy, " he said, adding that GM needs to do a better job of leveraging its global scale to improve its margins.
Foreign monitors judged the poll transparent enough to exclude the possibility of rigging on a scale wide enough to put Mr Bouteflika's majority in doubt.
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