TLDs would also drop, sending the cybersquatters in search of a more lucrative profession.
There are over 141 million generic TLDs (Top Level Domains) currently registered according to Whois.
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New TLDs however will be most risky of all, as they will be creating a confusing mess initially.
And a bit confused, even though we have seen this story unfold before with the .net and .org TLDs.
TLDs will simply exacerbate the problem of shortage economics that provides the incentive to cybersquat in the first place.
New TLDs would be the equivalent of all of a sudden offering prefixes like 992 and 44435 as toll-free extensions.
TLDs will be the only new ones, and the consequent rush to register will drive prices up and make cybersquatting an even more profitable pastime.
While brand-based TLDs may see some form of success, it will not be the type that most associate with domains, which is typically based on scaling and growing business.
While brand-based and generic TLDs are fascinating in terms of their potential to shake-up domain name giants and revolutionize online branding, only a handful of them will possess staying power.
Very few .city, .industry, .profession and other generic TLDs will be represented in this initial round, which means there simply cannot be an expectation for visitors to find particular companies on those extensions.
In about three months, the International Corporation for Assigned Names and Numbers (ICANN) will open up the application process for new top-level domains (TLDs), allowing companies and other organizations alike to apply to obtain their own domain extensions.
Additionally, the major highly-trafficked companies are what drive most of the force of domain extensions, and none of them will have any compelling reason to start using these new TLDs except for the ones that applied for their own branded extensions.
Community-based extensions, however, will offer groups an online name with which they can identify, will serve a specific and valuable purpose, and have the potential for high growth and implementation, hitting the trifecta of success measures for new TLDs: name recognition, utility and volume.
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