The TLD extension promises to radically increase the number of website address endings.

BBC: Glitch delays Icann's net suffix deadline

This is where the importance of utility comes into play, as any TLD without a clear and valuable use will, I assure you, ultimately fail.

FORBES: What New Top-Level Web Domains Will Succeeed?

In addition to the new TLD, ICM is working with MetaCert to label all XXX sites to make it easier for browsers and plug-ins to block them.

FORBES: Connect

By providing them with a unique and targeted place on the Internet, a community-based TLD presents a truly powerful platform for common interest groups to come together and promote their causes.

FORBES: What New Top-Level Web Domains Will Succeeed?

In addition, if the newest ICANN bylaw proposal goes through as is, individual countries will be left to deal completely with their own TLD administration process, instead of being part of the global domain-name process that many hoped would come from the dissolution of IANA and the creation of ICANN, IATLD said in its statement.

CNN: Groups protest ICANN plans