"I suspect that when "Spore" comes out this year or next year, it will be another example of that, " Meretzsky says, referring to an upcoming title by Electronic Arts star designer Will Wright.

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The footballer, style icon and former Emporio Armani Underwear model is putting another title to his resume: boxer and brief designer.

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Helping out will be famed Apple designer Jony Ive who also now carries the new Human Interface title.

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Responsive web design was invented just over two years ago, out of the robot-infused mind of Boston designer Ethan Marcotte (he went on to write a book of the same title).

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