Unlike many men, who prefer not to let their competitive edge be known, my experience tells me that most female entrepreneurs are willing to share their secrets to success in order to gain tips from other successful business people and even to help give a newbie a leg-up.

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Then people started calling us for tips on how to recreate our success.

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While some of it dovetails nicely with the career advice offered in my own book (written with fellow Forbes blogger Meryl Weinsaft Cooper), Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work (Career Press, January 2011), I still walked away with a ton of great tips on how to navigate your success at work and at home.

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Among Usnani's tips for success: Treat the public as you would like your mom to be treated.

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Consider providing helpful tips, industry research, before and after photos, video demonstrations, client success stories, and how-to guides.

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