Engagement tip: When an follower disagrees with an adviser's tweet, it's usually best for the adviser to respond.

WSJ: Using Twitter to Promote Practice, Win Clients

Engagement tip: Use Twitter's Direct Message function to engage one-on-one with new followers.

WSJ: Using Twitter to Promote Practice, Win Clients

Engagement tip: Mr. Thornton used to follow everyone who followed him.

WSJ: Using Twitter to Promote Practice, Win Clients