Amare Stoudemire's tip made it 86-82 with 3:24 left and the Celtics never caught up, even after Jason Kidd missed a 3-pointer for the Knicks with 14 seconds remaining.
Juve's 39-year-old third-choice goalkeeper Antonio Chimenti made an error-strewn first start of the season against Siena at the weekend as the Turin side let slip a 3-0 lead to draw 3-3, but he was on hand to tip Zamora's set-piece over the bar.
That would really tip the playing field against high-benefit cards that rake off as much as 3% of sales revenue and hand much of it back to consumers in rebates, air miles or other lagniappe.