But Simon Anholt says advertising is just a tiny part of what nation branding is about.
But the fall is, in fact, only a tiny part of an impressive story.
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Internet sales, however, are a tiny part of their business and likely to remain so.
In the human brain, designed by evolution, every tiny part is very different from every other tiny part.
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Voice communications currently represent only a tiny part of the massive amounts of data carried over the cable networks.
But this is just a tiny part of the border between Mexico and the US that stretches for nearly 2, 000 miles (3, 220km).
Thomas Edison tested more than 6, 000 different materials for just one tiny part of the light bulb that he invented.
Though credit monitoring services are still a tiny part of credit agencies' revenue, they are among these companies' fastest-growing lines of business.
And lest we forget, drugs are a very tiny part of overall health care costs, with a lot more going to hospitals and surgeries.
Tuition fees represent a tiny part of the Consumer Prices Index, but will be making an outsize contribution to inflation for several years to come.
That is a tiny part of all the airline's maintenance responsibilities.
The biggest change the slots industry has ever seen is coming soon, thanks to a tiny part on the back of every machine: the networking port.
Renewable technologies, such as wind power, wave power and biomass power, are a tiny part of the energy mix, and are more expensive than nuclear power.
"I mean the wrap dress is a tiny part of what I do, but yet, it will always be part of what I do, " Von Furstenberg said.
Above all, this prowess may help us to understand a little more about the Universe in which we live and of which we are such a tiny part.
"Everyone in Wales now owns a tiny part of the airport and it's only right that we are all told how the government plans to improve it - yet absolutely nothing is forthcoming, " he added.
Looking into one of these windows, I could imagine how the town must have been, street after sunlit street, with lone craftsmen bent over their workbenches, each making a tiny part that would contribute to the thousands of watches being made.
New Labour's immaculately crafted 1997 election campaign was built with such care because we had lost four elections in a row, had been in power for only a tiny part of the last one hundred years, and were determined to undo that past.
Doctors began the operation by making three tiny incisions in the white part of the patient's eye.
She is part of the tiny African Union peace mission outpost at Tawila.
Brumley knew the specs because his old outfit Cross Timbers owned a tiny portion, but the part he wanted was the three-fourths that Shell owned.
Only a tiny amount, about one part in a thousand of the paint by weight, is needed, and other marine species are not, as far as can be ascertained, affected by it.
The presumptive limelight would bring a welcome change for Washburn, 34, who has often found himself part of a tiny media contingent on the green since he began reporting on the tournament in the summer of 2006.
Trans-Dniester is a tiny strip of land that was once part of Moldova, which has spent most of its recent existence bobbling back and forth between the Soviet Union and Romania.
He looks the part, too, with his tiny frame, balding head and professorial glasses.
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