Otherwise, The Courteeners have played arenas and The Ting Tings have enjoyed chart success.

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The Ting Tings were the other major winner scoring a hat-trick of prizes.

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Of all these incidents the most egregious was the salmonella scare and recall last summer, which involved not just Veggie Booty but a second product, Super Veggie Tings Crunchy Corn Sticks.

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Other artists in the top five in previous years include Florence and the Machine and La Roux (Sound of 2009), Duffy and the Ting Tings (Sound of 2008), Klaxons (Sound of 2007), Bloc Party (Sound of 2005), Franz Ferdinand (Sound of 2004) and Dizzee Rascal (Sound of 2003).

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