The timing of games adds to the social element of football.

FORBES: The NFL's Concussion Crisis: Will Fan Interest in Football Eventually Diminish?

Additional information about launch timing for these games will be announced at a later date.

ENGADGET: Nintendo introduces a fountain pen for your Wii U GamePad, as well as a screen jacket

It's partly a matter of timing: The Games take place during the off-season for Europe's professional leagues, meaning many of the players here haven't played a meaningful game in months.

WSJ: Menu

For the Atlantic games in 1996 the timing of the races among other things was governed by the parent Swatch, whereas, in Sydney, in 2000, it reverted to Omega, one of the watches in the Swatch group.

FORBES: Swatch Billionaire Nicolas Hayek, Who Saved The Swiss Watch Industry, Dies

"We thought about the timing of the campaign and knew that just before the England and India games would generate the most publicity, " said Porterfield.

BBC: Cricket World Cup: Short, back and wides for Ireland

The timing of the suspension could not be worse for the Devils, who have lost eight straight games (0-4-4) and are in danger of missing the playoffs with eight games left in the regular season.

WSJ: Devils D Anton Volchenkov suspended for 4 games