We were creating a new learning system, a new brand, and convincing some of our audience of a new concept, that 0-6 was the right time to start language learning.

FORBES: The Three Biggest Hurdles To Launching My Business

While the English language offers no direct translation of Philotimo, American citizens uphold this essential concept every time they volunteer in their local community, dig deep into their pockets to donate to charity, or generally go out of their way to improve the life of their neighbor.

WHITEHOUSE: Philotimo