Users then input contextual data tags like time of day, type of activity and the surrounding environmental conditions to allow them to track variables that may affect their focus.
When you pair this type of qualitative insight, at scale, with the powerful real-time data that we all expect from the Nielsen-Twitter partnership, you unlock endless possibilities for more relevant and more timely consumer engagement.
Plus, software providers need to evolve to become data center operators a different type of business, with more demanding, time-sensitive requirements than simply servicing their own staffs.