The idea came from Mr Felce after he spent some time working for The Disability Cube, an organisation that provides day care for adults with disabilities.
Founded in 1993 by contemporary art dealer Jay Jopling, White Cube came to prominence around the same time as the Young British Artists, a now-famous collective.
Imagine having a group of display cubes when it comes time to plan the seating chart for a reception -- each cube could represent one individual, with a color-coded background and a name or photo up top, with different descriptive elements on each side.
More than 800 people were already in line outside the flagship glass-cube Apple store on Fifth Avenue in New York City by the time the store opened Friday morning.