It seems that the analysis at the time - that it would trigger a spate of mergers and takeovers in the banking sector - is being proved spot on.
We talk a bit about Netflix's Blu-ray premium, and the small upcharge of one or two dollars seems like a pretty good deal to us -- doubly so in these times when consumers are having a hard time pulling the trigger on Blu-ray media purchases.
The system had the potential to include real-time risk analysis that could trigger the request of a PIN for a transaction that falls outside of normal parameters.
Because of the way that technology has connected the world in real time, markets are on such a hair-trigger that the tiniest vibration can set them off.
The AK-47, for example, is widely available to private citizens around the U.S. as a semi-automatic version (firing one shot each time the trigger is pulled), but the military grade fully automatic (continuous fire while the trigger is depressed) model is illegal almost everywhere.
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But Russia could have added to their lead before the interval as Sean St Ledger's intervention prevented Kerzhakov pulling the trigger and Arshavin fired wide in injury-time.
The first is the fiscal cliff, which is extremely time-sensitive and has to do with December 31st deadlines that trigger, if Congress doesn't act, substantial tax increases for everyone, including the middle class, and that trigger across-the-board spending cuts, the combination of which would, by many estimates, not be very good for the economy.
New products, new ad campaigns, new government policies, all now trigger instant feedback, which allows you to make adjustments in real-time.
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The candidate for the Democratic presidential nomination has agreed to host the 90-minute comedy show this weekend but his appearance will trigger federal rules regarding equal time for political candidates.
To develop messaging that resonates with your buyers across various trigger points and journeys requires in-depth research, a proven methodology, and time.
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