It added the increase in fares is "dependent on ticket type and journey", with about 51% of ticket prices frozen.

BBC: Metrolink fares hike to help fund new trams and smartcards

Mr Clarke's solution: customers booking a flight should be told more than the ticket price and the type of plane used on a route.

BBC: smokestack in Beijing

"It is in much the same way as you book a movie ticket by phone or online these days using your credit card and then when you get there you access your ticket through an ATM-type machine, " said Will, who is chairman of the World Cup ticketing sub-committee.

BBC: Fans get World Cup ticket boost

Air France offers obese passengers booking a second seat up to 33 percent off the ticket price, depending on the type of seat and availability.

CNN: Airline policies juggle larger passengers

For example, rudimentary revenue analyses may look at the number of tickets sold and at revenue figures sliced and diced by different business dimensions such as ticket, campaign, or revenue type (advertising, merchandising, concession, etc.), as well as the time dimension required for trending and seasonality analysis.

FORBES: Sports And Analytics: A Holistic Approach