But that doesn't mean he can stop innovating in the company's animation technologies to meet the changing tastes of consumers, who want ever more wow when they pay for a movie ticket.

WSJ: The Message From D10: Keep What Works��and Change Everything Else

That forced the department that controls ticket pricing to work closely with managers of the SkyMiles program, airline executives say, such as changing how many seats are offered at Delta's lowest "Saver" mileage level.

WSJ: For Frequent Fliers, a Ranking of the Stingiest Airlines