Brown closed his business before moving to New York, giving up the lucrative world of re-selling tickets for the precarious one of freelance writing, but his ticket broker instincts kicked in as he contemplated with despair trying to find an apartment.

FORBES: I'll Trade You: Two BCS Tickets For One New York City Apartment

In November, shortly after moving to a Brooklyn short-term sublet, former ticket broker Brown put his two tickets to the Alabama-Notre Dame game on Craigslist in the hope not of selling them, but of trading them for six months of housing (story here).

FORBES: Can Two BCS Tickets Get You Six Months Of Housing In New York? Yes, And Then Some

If Wayne Huizenga thinks so -- and he probably does -- then we suggest three words for him (and for any other big-ticket-item broker): Virtual Fleet Sales!

FORBES: Digital Rules: Coming Soon -- Cyber Co-Ops

That's potentially bad news for InterActiveCorp's TicketMaster, which has agreements with many pro teams and concert venues as a primary ticket distributor but isn't set up to broker deals between customers.

FORBES: Magazine Article

That's potentially bad news for InterActiveCorp's (nasdaq: IACI - news - people ) TicketMaster, which has agreements with many pro teams and concert venues as a primary ticket distributor but isn't set up to broker deals between customers.

FORBES: Ticket Taker