It may lack the greatest-team-on-Earth narrative of the past few seasons, but this throwdown in Munich has its subplots.

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But the interesting part of this throwdown is which approach is best?

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All we know is that Ericsson challenged its rival company to a throwdown once attempts to reach a licensing agreement failed two weeks ago.

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One of Jobs' most revealingly explicit "I'm sorry" moments was a crusty throwdown after cutting the price of original iPhone by a third, just two months after product launch in 2007.

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