The Knot is trying to keep its content fresh through programs like the "Dream Wedding" contest, launched this month, where the public votes for a couple they want to see married and then votes on all the details of the couple's wedding.

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One of the best Super Bowl ads this year was a Chevy commercial that was crowdsourced through a similar contest.

FORBES: Connect

This is going to be a close contest, I think, all the way through.

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