The company has built an efficient operation that is based on selling nicely functional simulation tools through a balanced sales channel of direct and VAR partners.
There are companies out there that profess to be able to take a portfolio and run it through some statistical analysis that will give you that type of simulation.
The new agreements with EA and Take-Two will provide fans with a diverse offering of NBA video games, including 5-on-5 simulation and arcade style games that will be available on video game consoles, online, and through mobile devices.