The science is achieved through measurement and optimization tools that only strong Web analytics can provide.

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Through phony measurement and poor understandings of statistics, we risk creating an industry defined by dubious conclusions and myriad false alarms.

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Winners are determined through a largely unscientific measurement of crowd enthusiasm.

CNN: Mark Milian

For example, most companies need to have a CR council, and together we work through top level goals to meet our vision, execution, and measurement.

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Mission Measurement: Jason Saul and his team help their clients by measuring social impact and creating value through social innovation.

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