In this case, technology needs to be partnered with sophisticated behavioral targeting through mathematical models that enable you to predict the most compelling content and offers based on known insights and data points about each visitor.

FORBES: Why Digital Marketers Need to Get More Personal

He was partly inspired for "Excentrique(s)" by leafing through a book of Arabian mathematical drawings from the 10th century.

WSJ: Daniel Buren's Bright Periphery | 'Excentrique(s) Travail In Situ' at the Grand Palais in Paris

Safin had lost both of his first two games in the tournament, but still had a mathematical chance of going through if he could beat Hewitt.

BBC: Hewitt sends Safin spinning out

Its Prevent product, in use at Oracle, Synopsys and Sun, works as a kind of "grammar checker, " looking for nonsensical mathematical functions, racing through thousands of possible permutations in seconds.

FORBES: Magazine Article

These attempt to manage the risk of the banking system through the superior guidance of complex rules based on black box mathematical algorithms.

FORBES: Catching A Frisbee Is Difficult: The Bank Of England Tells It Like It Is

Berger has looked at how electrical signals travel through neurons there to form those long-term memories and has used his expertise in mathematical modeling to mimic these movements using electronics.

CNN: Brain implants: Restoring memory with a microchip