How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.

FORBES: Compete to Win, Don't Play "Catch Up" - Colgate's Big Opportunity

In that pre-carbon offset as investment world, the point of mass environmentalism through media was mostly public awareness.

FORBES: Connect

Increased acquisition by individuals and families of the knowledge, skills, and values required for better living made available through all education channels, including mass media.

UNESCO: II Part Analytic Section

Throughout the month of November, Jefferies has been barraged by a group of people maliciously spreading rumors, half-truths and outright lies through every means possible, including calling analysts and security holders, as well as using the mass media in an effort to amplify and legitimize their efforts.

FORBES: Jefferies Is The Victim Of Malicious Lies, CEO Argues