And over the course of the decade from 2000 onwards social software allowed people to create content in competition with established media outlets, first through blogging and then through social networks.

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Even if we are contributing to this global library through blogging, or podcasting or uploading music, video or Instagramed photos, we are just filling in boxes that others have made for us.

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Features of the Android App include live video broadcasting and live blogging through posting real time text, photos and video clip.

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As ambassadors they are required to tell their friends and neighbors about their experiences -- through writing, blogging, photographs and speeches.

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Stowe Boyd is another writer who has maintained his core point of view through years of blogging and no doubt many opportunities to diversify.

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Blogging went through this schism over the course of its evolution.

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When that frustration hit a boiling point last fall, he stopped down and thought through exactly what it would look like if a blogging platform looked and felt the way that he wanted to write, the way he wanted to create.

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From the initial Technology Trigger, when software first made blogging easy, to the Peak of Inflated Expectations and the Trough of Disillusionment, thence on to the Slope of Enlightenment and, eventually, the Plateau of Productivity, blogging has passed almost all the way through the Hype Cycle.

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Our company e-mail (though fortunately not our blogging platform) has also been down, and I have been communicating with colleagues through their private e-mail, to the extent that I have them, and through social media, such as Twitter and Facebook.

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