When we looked at the highest-paid athletes in the world three years ago, Tiger Woods narrowly topped the list ahead of German Formula One legend Michael Schumacher.

FORBES: The World's Top-Earning Athletes

Youth has been the theme of several of Buick marketing campaigns during the last three decades, with famous pitchmen from Tiger Woods to Shaquille O'Neal.

WSJ: GM in next phase of hoped for Buick revival

World number one Tiger Woods, who won his third major and the first of his three US Open titles by a record 15 shots when it was last held at Pebble Beach in 2000, began with eight straight pars and found the first 11 greens in regulation as he demonstrated a more controlled long game than in recent times.

BBC: US Open: Paul Casey ties for lead at Pebble Beach