Long thought of as isolated and poorly connected, some parts of the county now enjoy some of the highest broadband speeds in the country because of an EU-backed project to expand the fibre network.

BBC: Business

Companies such as Chrysler, Kenneth Cole, and Vodafone are too familiar with the repercussions of one poorly thought-out Tweet.

FORBES: Four Steps for Making Twitter Marketing Work

So, my preferred hybrid style of playing is not supported based on poorly thought-out corporate decisions.

FORBES: Connect

Leadership talks about the ability to lead and Jobs not only led Apple he led the market out of a class of largely boring (white box) and poorly thought through products in three segments (PCs, MP3 players, and Phones) to vastly healthier market.

FORBES: Measuring The Life Of Steve Jobs

These two factors are key to the success of a company, and yet are most threatened by poorly thought-out, knee-jerk reactions to shifting market trends.

FORBES: Surviving Famine to Die at the Feast