Thor is making a big bet that the world's big-name stores and high-priced rents will continue to drift south on Fifth Avenue.
This time, however, Thor is being pared with Iron Man, which should help further bolster audience interest and awareness for the God of Thunder.
Thor is an example of the first, Captain America the second.
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Thompson is obsessive about the quality of his balance sheet--Thor is debt free, which allows it to acquire companies when the time is right for Thor, without overleveraging.
Maybe the biggest news about Thor is this: Thompson plans to go out West this summer with Angela, his wife of 37 years, to see the Rockies and the Grand Canyon--in an Airstream.
But the firm is listed as one of the special effects houses working on the upcoming Paramount film Thor, which is scheduled to hit theaters in 2011.
We chat about the general Danish attitude to the young generation and I note that the Danish government is the youngest in Europe - in fact one of the cabinet members, Thor Moger Pedersen, minister for taxation, is just 26.
"Respect is the number one thing that occupies my mind, " says Thor (pronounced "tore"), as he is universally known.
The contact information on Thor's financial press releases is simply "Wade Thompson and Peter Orthwein, " along with their direct phone numbers.
Downey Jr is expected to reunite with fellow comic book characters Captain America, Thor and the Hulk in the forthcoming Avengers sequel, which is scheduled to be released in 2015.
Jonsi is the nickname of Jon Thor Birgisson, the enigmatic Sigur Ros singer.
Superman truly has to save Warner Bros. this summer while Thor merely needs to prove that the Marvel brand is super-powered on its own no matter which hero is wearing the cape.
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Mr. THOR HEARNE (American Center for Voting Rights): It is going to be tough to make this kind of election challenges and succeed in the future.
Thor: The Dark World, opening November 8, 2013, is less of a sure thing.
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Yet this is where Wade Thompson, 63, chooses to run Thor Industries, the world's biggest recreational vehicle manufacturer.
Looks like Earth is under a full-blown attack this time around, and Thor will have to do battle in multiple realms to stop the villains this time around.
True, Pitch Black is something of a Loki figure, and at times I half expected Thor to come thundering in to take him off for judgment in Asgard.
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Marvel is making all the right moves in their marketing, and this should really set up Thor for a big opening and long-term box office prospects that top his previous entry.
The Plastiki's name is wordplay off the "Kon-Tiki, " a balsa raft made famous by Norwegian Thor Heyerdahl, who in 1947 sailed the vessel from Peru to the Polynesian islands.
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