Logistics (manufacturing and distributing) was outsourced to my wonderful publisher, Thomas Nelson.

FORBES: The Secret to Success? Stick to Your Mission

The folks at Thomas Nelson got out the word about the book.

FORBES: The Secret to Success? Stick to Your Mission

I'm a lifelong history buff and the author of "LEAD LIKE IKE: Ten Business Strategies from the CEO of D-Day", published by Thomas Nelson, Inc.

FORBES: Geoff Loftus - Witnessing Leadership - Archive

But Thomas Nelson has yet to pick up a single title.

FORBES: If Self-Published Authors Owned the Midlist

Marketing is a joint effort by Thomas Nelson and me.

FORBES: The Secret to Success? Stick to Your Mission

Thomas Nelson, the leading publisher of Bibles, is headquartered here.

FORBES: Nashville Is Nowville...And Has Been For A While.

Fallon was most impressed by Horatio Nelson after also putting O'Brien's other contenders - Septimus, Dylan Thomas and Mountain - through their paces.

BBC: SPORT | Other Sport... | Horse Racing | Fallon to ride Nelson in Derby