If anything, this Yankee team's need to overcome obstacles could actually fuel interest.
The 2012 champion of England's Premier League is scheduled to play Chelsea in a game at Yankee Stadium this weekend.
The Diamondbacks, in town for three games at Yankee Stadium this week, have placed a higher premium on clubhouse culture and players' outward demeanor than any team in baseball.
If Warren can sustain his success, he could essentially follow the path of his friend David Phelps, who played the long man's role last year before breaking into the Yankee rotation this year.
The Tampa Bay Rays have proven they can compete with the New York Yankees on the field this season by winning 10 of the 18 games between them, including a crucial split of a four-game series at Yankee Stadium this past week.
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The pick-up in yankee bond issuance this quarter is largely due to cross-border issuance increasing again.
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Jeter, the first Yankee to achieve this milestone while wearing the pinstripes, has been the epitome of class, consistency and durability throughout his illustrious 17 year career.
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Baseball tickets are in such demand in the East this year that five June Yankee games--three against the Red Sox and two against the crosstown Mets--stand as StubHub's five highest-grossing individual events of the summer so far.
The players in the Yankee dugout knew that this hardly meant the show was over.
The Times reporter, an Alabamian, asked the Texan if he wanted all this to end up in the Yankee newspaper for which he worked.
In the case of Derek Jeter and 3, 000 hits, fans are completely enamored with the notion that Jeter is the only Yankee to have achieved this historic accomplishment.
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Cano is in the final year of his Yankee contract, and this season will be an extended audition for him to prove that he is worth paying mega millions.
This year Robinson Cano became the third Yankee on the list at No. 10.
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On the face of it, this was a stunning drama: a beloved Yankee testifying for the prosecution in a case against his idol and friend, one of the game's all-time greatest, a former Yankee himself.
And Cashman vowed that this doesn't mark a seismic shift in Yankee policy.
Incredibly, this guy caught a home-run ball from Yankee catcher Jorge Posada.
The game drew 31, 445, the fourth time this month a record low has been set at new Yankee Stadium, which opened in 2009.
The Yankee Group, another technology consultancy, earlier this year questioned 250 large and medium-sized American companies across a broad range of industries about their views on e-business, and found that 58% of corporate decision makers considered the web to be important or very important to their business strategy.
Still in Maine this fall, finding an King hater is like unearthing a Yankee hater in the team's hometown of New York.
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Cabrera, a former New York Yankee, was leading the National League in batting this past season when he was banned for failing a drug test due to too much testosterone.
This year more than 300 games will be shown, including all Yankee home games.
Like many of his Yankee teammates, he's wilted in the clutch this season.
Average attendance at Yankee Stadium is down roughly 6, 000 fans per game versus this point in 2012.
This is a camp full of uncertainty and competition, in a way few Yankee camps have been in years.
On the first day of full-squad workouts, Cano sat alone at the microphones, the center of attention and the most important Yankee at a time when no one knows what to expect from this team.
Yes, New York's infatuation with its New York-ness is hopeless and mostly annoying, but in this instance it is really true: There is no hothouse quite like the Yankee hothouse, and to remain emotionally intact, as Rivera has done for so many years, should be held up as some kind of marvel alongside those freakish numbers for saves (608) and postseason earned-run average (0.70).
Conventional wisdom says this will never happen, because public relations rules dictate that Rivera must retire a Yankee.
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But Yankee star Alex Rodriguez, who has quieted his critics by scorching the ball this postseason, will have that covered by parking girlfriend Kate Hudson in the first row.
With all due respect to the renowned Mr. Sheppard, a Yankee Stadium fixture for over five decades who has been ill and on the sidelines this season, his ultra-serious baritone delivery never did much for me.
Market research firm The Yankee Group predicts that 30 percent of all cell phones sold in the U.S. this year will be equipped with a Web browser.
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