In this new world, point of sales becomes a theatre that needs the productions created by the CMO in order to bring people in.

FORBES: CMO Is New King of Audience Ratings

Around the world, businesses are being redefined in order to meet this new growing trend of middle-class needs and concerns.

FORBES: The Finances Of The Global Middle Class

The world needs to develop a technology that is capable of moving commodities in significant quantities in order to address this challenge, she says.

BBC: Sailing into the future of global trade?