This upside is justifiable if AMD can replicate the success it had with the Opteron seriesof processors in 2006 with its bulldozer chips to be launched in Q3 as well as its growth in supercomputing technology.
But rather than simply sit back and revel in the series' success, as cast members in reality shows past have done, this MTV cast of privileged--and savvy--20-somethings is capitalizing on the show's widespread popularity by launching fashion lines, bagging endorsement deals and landing spinoffs.