Well actually, this appears to be three rules, one noun and an adjective.

FORBES: Connect

One brand in particular has carried out this entrepreneurial focus so well that today it is both a noun and a verb .

FORBES: How Google Refined the Entrepreneurial Spirit by Applying Strategic Focus to Invent a New Industry

Short for graphics interchange format, Gif has been around since the 80s but was this year's US champion because it gained traction as a verb, not just a noun.

BBC: Quiz of the week's news