But more importantly, why is this new brand worth examining as a chief marketing officer?
What lessons are there to learn about this new brand and its swarm of intelligent global thought leaders?
"With this new brand, Nokia aims to become the indisputable location cloud player, " said Thomas Husson, a tech analyst at Forrester Research.
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Designed using the new Windows user interface, this brand new app features powerful weather animations that illustrate the forecast as the user navigates through time, and My AccuWeather custom lifestyle forecasts that show how the forecast impacts the way the user plans to spend their day.
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Rather, this is brand new statute, which means there are no judicial precedents or administrative rulings available to help interpret the legal language.
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The perplexing thing about this whole situation is that this article, and the resulting firestorm that has followed, is that people are acting as if this is brand new information.
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It's the first time we're doing this brand new way of managing the police in this particular policing area and across the rest of UK. I for one believe entirely in it.
The biggest stories will be shaped, over months and years, by this new landscape of brand and startup collisions: the deals that get struck, the light-bulbs that go off, and the relationships that form at SXSW but last far beyond it.
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"Everybody at the trust has worked so hard over the winter setting up this brand new osprey project in Wales, so you can imagine our absolute delight when this male osprey decided to set up home right here on the Dyfi, " Mr Evans said.
Kia is translating it directly to social, mobile, and web presences, where their brand and social media managers are working together to harness this new megatrend of integrated brand and social marketing.
This brand-new listing now ranks as one of the most expensive for-sale homes in America.
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This is a brand new thing, and I think it is going to be the next big thing.
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Bridgewater is on the cutting edge this is a brand new approach.
This was a brand new way of having a baby after all.
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Each one, Vogt said, is like a Rorschach test for the theorists, offering plenty of ways to look at this brand-new material and many new thoughts on the origins of the stars, their planets, their orbits and their life spans.
Again, this allegation was brand new to us, never before made by Starr, not included in Schippers' closing argument, never mentioned by Chairman Hyde or by anyone else in the committee, never addressed by the president's counsel, never debated by members of the committee, never discussed on the floor.
Through four NBA seasons, the former UCLA Bruin is already a two-time NBA All-Star, and his fashion sense is always a hot topic (Hello fish lure shirt and red-rimmed glasses?) The only question about this new Westbrook-Jordan Brand connection is how long it will be until we see these Jordan roller skates for sale to the public.
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Saints will move from their 120-year-old home at the end of this season for a brand new stadium.
This is a brand-new network from the ground up that was built side by side with our current 3G network.
Still, the momentum here is the exquisite fabric and the artisanal touch, which has this brand leaping to new and exciting global platforms.
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In January of this year, under her new brand, Boynton Moo Media, Boynton and Ford entered into partnership with Loud Crow (loudcrow.com) to jointly create interactive digital versions of her well-known books and award-winning music, and also to eventually produce entirely new Boynton content.
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If you would ask me that about maybe six months ago because this is still kind of brand new.
For a relatively new fashion brand, this focus on China just goes to cement the fact that the Chinese consumer is an important market segment for the fashion and luxury sector.
To help out, Dominic Dromgoole, the new director of Shakespeare's Globe, in London, which has hitherto been devoted exclusively to the Bard and his contemporaries, is planning to stage two brand new plays this year out of its total of six.
It is perfectly poised to tell complete brand stories through this brave new media landscape.
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Speaking of student loan problems, we did all we could this week to advise the poor brand new college graduate.
Then again, when you put things in perspective, ZTE's a brand new player in this market and this phone is a strong early effort.
You can give information about a street which is not necessarily in the map set because it's brand new -- this is something that no device was ever able to do in the past.
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