"This isn't about one building, " says John Hynes III, Gale's partner and chief executive.
And this isn't about how the world should be or what conditions might make organizations more effective.
This isn't about products, this about an ecosystem, and the next step in building that out is Cloudee.
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This isn't about trying to put money into my pocket, this is about making us a better football club.
But the managers said, 'Oh, this isn't about sex, this is about crime.
CNN: Sen. Ernest Hollings' closed-door impeachment statement
This isn't about research or a big political or social change, this is about giving a meal to people who need them.
This isn't about "gun control, " it's about something closer to simple decency.
It doesn't matter if you're running some flavor of Windows, UNIX, Mac OS X or Linux -- this isn't about OS wars.
ENGADGET: Entelligence: Stains on the sleeve of my operating system
This isn't about selling 2 million singles and sitting back and clapping your hands but looking back and saying we created 'x' brand.
"This isn't about trying to go out there and build a whole new brand around the name Outbox, " said AEG Chief Executive Tim Leiweke, in an interview.
But this isn't about competitiveness, it's about boosting tax revenue.
As Milk tries to explain to his heterosexual colleague Dan White (Josh Brolin), this isn't about principles, it's about people's lives -- three of his lovers had threatened suicide.
"There's an upper limit - this isn't about unlimited hours but it is about allowing people to work more than 48 hours a week if they choose to do so, " he said.
"In the end, this isn't about helping Google 'catch up to iTunes' -- it's about filling the big, gaping, musical hole in Google's mobile business, " Peter Kafka wrote for All Things D.
Referring to the horsemeat controversy, British Prime Minister David Cameron tweeted: "this is completely unacceptable - this isn't about food safety but about proper food labeling (and) confidence in retailers, " according to his press office's Twitter account.
This isn't about one government or one parliamentary term, but about an economic and social path that has been followed for more than 30 years now, with changes of government resulting only in a change of pace rather than a change of policy direction.
This isn't just about the oil spill, this is about our total disconnect between our attitude, our actions, and the consequences.
CNN: Opinion: We can help to save our seas but we must act now
Even if the concept of laptops in schools isn't flawed, this isn't the way to go about getting them into the hands of students -- let alone students from a country that is listed in the mid-hundreds on the GDP rankings.
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"This bill isn't about abolishing access to justice, it's about rebalancing it, " he claimed.
Luckily, this column isn't about whether rolling back the golf ball would be wise.
WSJ: Why a Ball Rollback Might Not Fly | Golf Journal by John Paul Newport
This isn't just about fermenting grape juice along a busy urban street to get attention.
"The one thing most people have completely missed is this acquisition isn't about Grand Theft Auto, " Pachter says.
This isn't solely about drawing technique, but also depends on a certain authenticity.
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