Understanding this is essential to renewing your company's strategy.

FORBES: Magazine Article

What is your understanding of how and when this thing is going to kick in tomorrow?

WHITEHOUSE: Press Briefings

This is the heart of mind over money: understanding that your financial happiness rests on what you make of your dollars, not how many dollars you make .

FORBES: The Importance of Salary Negotiation

Understanding this is key to the survival and success of your small business.

FORBES: The Age Of The Customer Is The New Normal

Your boss may counsel understanding and forgiveness, but this is personal.

FORBES: Retaliation: A Guide for Vindictive Bosses

But the important takeaway of this conversation is a better understanding of what each person is willing and able to spend, and how your shared spending can incorporate both of your financial circumstances.

FORBES: For Love or Money: 3 Financial Conversations to Have Without Breaking Up

This is your rollout of the new product offerings, business model updates, and process changes to map to the new understanding of the customer buying process.

FORBES: 5 Steps to Sell the Way Your Customers Want to Buy