And the one thing that we have learned through this process is tightening up what the Ford brand, the Lincoln brand and the Mercury brand stand for, and making sure we target appropriately, which means being not all things to all people.
In thinking more about what I learned at BSR this year, I think we need to recognize that CSR is neither an adequate way to describe the relationship between business and society nor an effective means of addressing the issues that Dr. Shah outlined in his presentation.