And yet, over and over again, this is exactly what PR statements actually are.
This job is basically a PR post, but none the less important for that.
This is not just shrewd PR by Apple, but also an acknowledgement of the importance of the Chinese consumer market.
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This is exactly the crowd borro is targeting, their PR contact informed me.
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Though it could have been handled better, as with all things involving Zynga and PR, this is a necessary decision from a business perspective.
Nowhere is this violation of accepted PR practice more prominent than in the Middle East (though Russia could give most countries in that region a run for their money).
"This alleged PR smear campaign is the latest highly public example of what many in the industry believe to be the biggest grudge match going in corporate America, " he added.
The organization is proud of this history -- and is certainly happy with the yearly PR that the annual program brings to NORAD, which is perhaps better known for its association with nearby Cheyenne Mountain, a nuclear bunker that could just as ably provide the setting for some comic book supervillain's lair.
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This is a storytelling vehicle funded by PR vs. an advertising vehicle.
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This, however, is not something PR companies and the media find very compelling as they search for eye-catching stories when genuine news is thin.
With this announcement comes about eight paragraphs of PR back slapping on what a great idea this is and how Pizza Hut and Xbox are so privileged and honored to be working together on something like this.
Putting on my PR hat, this clearly is a most unPRecedented conundrum.
"We don't know if this is anything more than a bit of PR management, " said Tamsin Allen, a partner at law firm Bindmans LLP representing alleged phone-hack victims.
So I think that the companies have a big PR problem, and this is one of the first chances they're going to get to really try to rectify that.
Smartphones are driving the demand for more bandwidth and this pr battle of the giants is to claim that they are offering what consumers are demanding NOW. Verizon (VZ) has the resources and will be the first to offer a nationwide 4G network sometime in 2012.
Potter has a book coming out this fall called Deadly Spin: How Corporate PR Is Killing Health Care And Deceiving Americans.
Logitech's PR machine is on the loose this morning, trying to dampen expectations before the company announces its quarterly financial results later in the day.
Additional reporting for this article provided by Adam Torkildson, a PR consultant who is self employed, yet assuredly dressed for success.
Yet the risk is that this would also mean four more years of cautious, PR-conscious government.
This is one of the largest and most-visited resource for journalism and PR jobs, and receives between 2.5 to 3 million page views a month.
Additional reporting for this article was provided by my colleague at Snapp Conner PR Adam Torkildson, who is a far better golfer than me.
The lesson I take away from all of this is that if a winery shuns points and leading critics then they better have excellent PR and a gripping story to go alongside it.
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Windows Phone may be viable in the future (and HTC are aggressively investigating this route with some serious investment and PR on the HTC 8X and 8S devices), but the perception is you need apps.
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