This one is a concept animation, obviously, and long on the gee-whiz factor.
This is the beauty of animation: it allows a cerebral joke to expand through, say, exaggerated facial expressions that a human being might not be able to perform, or have a character in a setting not normally available in real life (when was the last time you traveled to a liger breeding facility?).
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Oli Hyatt said that the UK is "very good at producing very British, but very exportable, animation" in this country and that "people buy into the quaint handcrafted style of animation which is a lovely thing for children but also big business".
One stellar company that builds this principle into its operating procedure is Pixar Animation Studios, known for such blockbusters as Cars, Toy Story, and Ratatouille.
An example of this is in the Pilates program at Pixar Animation Studios that I direct we have three levels of instruction, beginning, intermediate and advanced.
Tim Burton's black and white animation Frankenweenie is to open this year's BFI London Film Festival.
BBC: Tim Burton's Frankenweenie to open London Film Festival
But this year the only other kid-friendly movie on the horizon is Shrek Forever After (also from DreamWorks Animation) which hits theaters this weekend.
The notion that toys are "alive" may be a bit unsettling for little kids, although the animation probably will keep reminding them that this is not the "real" world.
But this is just the tip of the iceberg in the business of animation.
This time around the film is a mix of live action and animation.
The second major shift this causes is that it immediately establishes just who the titans in modern day American animation are.
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It is just as important to infuse this ideal and goal into narrative film, animation, digital media, television and theater classes (whether mainstream or independent) as much as for documentary classes, an area often thought of as the primary domain for social impact filmmaking.
Even though the animation itself was free, Consumer Watchdog is still shelling out lots of money for this high-profile campaign.
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Animation is the heart and soul of Disney and our successful creative resurgence will be on full display this weekend when Wreck-It-Ralph opens in theaters across the country.
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