The hope is that this emotional resonance will lead to: greater community connection, and possibly more ticket sales and sponsorships.
And she has clearly, in her Pam-like way, nurtured this emotional affair.
"Up to the present, people continue to want see something exotic, bizarre, that hits them at this emotional, passionate level, " Asma explains.
This emotional turmoil then permeates the rest of the game and sets the scene for the moral choices you must make as Sam Fisher.
On "Desire, " Harvey steps away from this emotional and cosmetological brink without losing her edge, viewing her old torment with curiosity and hard-won wisdom.
This emotional labor requires poorly paid service employees, from cashiers to servers to food prep, to perform happiness and friendliness as part of the job requirements.
Most of us have been in this emotional neighborhood.
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Companies with strong reputations have this emotional connection.
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We are bonded, and I truly believe that in the face of utter horror, wherever it might occur, we have a strong pillar in this emotional connection we feel as equal human beings and not in our narrow identities prescribed by nationality or religion or race or gender.
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To make a major, irrevocable decision there and then in this highly emotional atmosphere, about something they have never thought about before, is just too much for many people.
But I promise you this: The closer we get, the more emotional this debate is going to become.
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"This is a profoundly emotional day for everyone in this room, " Malloy said.
And, yes, this is an emotional question, and one that lends itself to demagoguery.
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"It seems that they are attempting to increase the pressure of this kind of emotional blackmail, " he told the BBC.
It is this level of emotional connection to the original movies that has caused both Lucas and the movies' fans, so much grief.
No warning, no thinking that this might be emotional for a mother or dad to get through just an eruption from deep within me where my body literally shook.
Again, this is the emotional side of the brain talking.
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This creates an emotional connection and ripple effect whereby others around the world will want to visit the country, do business it with and build their lives in a particular place.
The thrill of reaching Thorong La pass, which once took an inspiring two weeks, will be shortened to two days, and this epic and emotional day, which haunts you in the most motivating way, will lose much of its glory if reached by such an industrial path.
Perhaps the most emotional part of this court proceeding was Peterson's long and emotional remarks, which were interrupted at times by shouts from Savio family members, several of whom were asked to leave the courtroom.
Doing this was by far the hardest thing that I have ever had to do, and makes me emotional to this day!
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This provides some additional emotional drama in that the Ravens want to send Ray out a winner.
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While this might be an emotional calculation, it is also a financial one.
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This validated approach fuses emotional and rational category attributes with product benefits and values, and then identifies the category-specific purchase drivers.
"I don't get emotional about this issue, " says Kramer, who used to be a managing director at a Fortress Investment Group hedge fund.
Steve Ruda, the public information officer for the Los Angeles City Fire Department, said this fire hit an emotional chord with some of the firefighters.
This is just an emotional reaction after losing an important game.
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