The soft drinks firm said they "did not feel it was appropriate" to use him at this time on their Coke Zero packs.
Unless Coke management foresaw this and hedged this exposure, earnings will be reduced by the stronger dollar.
This makes Pepsi more dependent than Coke on the US market which is increasingly becoming health conscious.
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Yet, I believe that this approach could weaken the relationships that Coke has with agencies.
Coke launched new television ads this week to counter consumer concerns about obesity and moves by officials to restrict soda sales.
And even if money was tighter because of this market decline, people were still buying Coke.
Unlike past years, this Super Bowl's soda war between Coke and Pepsi lacked pop, ad executives said.
The ups and downs during Kenya's post-election violence this year could be traced in sales of Coke in Nairobi's slums and in western Kenya's villages.
Other outlandish features of this Domino's, NASCAR, and Coke-branded monstrosity include two swiveling LCD screens, DVD player, Xbox (OG, not 360), MP3 player, XM radio with one year of service, Nextel cellphone, mini-fridge, and two embedded Domino's HeatWave bags.
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If you are an investment manager owning Coke, you might decide to sell this stock.
Yet shareholders have to dig into the notes to Coke's annual report to find this.
In addition to 3D events such as the 2010 MLB All-Star Game and the NASCAR Coke Zero 400 race, which aired earlier this month, n3D customers will also have access to ESPN's 3D coverage of the Summer X Games 16 and exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane's Addiction.
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Coke's Daft declined to be interviewed for this story, and the company refused to make other top executives available.
This week's ruling applies to materials like bauxite, coke, magnesium, manganese and zinc, but, most notably, does not apply to rare earths -- a group of 17 elements critical to the production of tablets, smartphones and myriad other gadgets.
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Pepsi and Coke are served at stadiums around the league, making this an obvious choice.
This is a classic matchup of personalities: cobra and mongoose, Coke and Pepsi.
Coke's aggressive acquisition policy and its insensitive handling of this summer's Belgian contamination scandal have not won it friends, either.
None of this would be possible without the backing of Mr Daft, who is determined to make Coke a more intuitive, touchy-feely kind of organisation than it was under the numbers-driven Mr Ivester.
Again, this is an example of a brand that needs no help getting to consumers Coke consistently ranks as one of the most valuable brands on the planet thanks to nearly universal recognition.
This strikes me as only a bit convincing, because the same piece says sales of diet Coke and the like are still growing in France.
"The pressure at Coke was huge for every division to keep volumes growing, and they understood that this is what they had to do to make their numbers, " he says.
By the way, Coke's not one of our stocks, but I think there's just this big move in the U.S. multinationals helped.
Among the qualifying conditions announced earlier this month is the bizarrely precise one that any bidder must have produced at least 1m tonnes of coke and 2m tonnes of rolled steel in Ukraine for the past three years, two of them profitably.
And for companies hoping to stretch limited ad dollars, this takes the guesswork out of forecasting which messages will resonate with buyers and which will fall flatter than New Coke.
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Another ad, which will air later this week, features activities that add up to burning off the "140 happy calories" in a can of Coke.
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