He finished third in the Formula Renault UK Championship this year and appears to have a promising future in motorsport.

BBC: DiResta has the talent to succeed according to Franchitti

It has the remnants of a special relationship with America, it punches above its weight in military matters, and it has discovered in the third way a formula for grafting the entrepreneurial dynamism of Silicon Valley on to Europe's notions of equal opportunity and social justice.

ECONOMIST: Just let��s get stuck in

But at Cultural Leonesa, an obscure club in the third tier of Spanish soccer, he developed a formula that later helped him coach Salamanca to the first division.

WSJ: La Roja: How Spain Became the World's Best Soccer Team

This incident may follow a similar formula, that someone working at Newsweek or a third party supporting the site introduced the code as a joke.

FORBES: Newsweek Reports The Zombie Invasion

Her research shows that only about a third of women in the UK breastfeed exclusively, while half use formula at least some of the time.

BBC: Formula v breastfeeding: Should the state step in?

Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.

FORBES: P&G, Bud, and Jeep Know the Three Things That Give a Brand -- and a Super Bowl Ad - the Edge

In August, reigning Formula 2 champion Andy Soucek terminated his contract as Virgin Racing's third and reserve driver, citing a lack of test driving opportunities this season.

BBC: Jerome D'Ambrosio & Esteban Gutierrez win F1 test roles