He and three friends noticed a photograph of Arthur Conan Doyle in a local pub and, thinking it sad the area was not more celebrated for the famous connection, set up a small group to rectify matters.
Maybe I've become too cynical watching what universities try to do to students between matriculation and graduation, but I can't help thinking that all of these trends--including the sad passings of places like Albiani's Cafeteria and the Patisserie Francaise--are somehow interconnected.