These days it has the logic of thinking of the difference between investing east or west of the Mississippi River.

FORBES: Focus On Assets And Liabilities When Planning Your Portfolio

In doing so we lead with facts and figures, thinking that the beauty of our logic will be enough to persuade people to see our point of view.

FORBES: Want To Influence Others? Stop Being So Rational!

Clients look for the logic of your thinking as much as a brilliant creative solution.

FORBES: The 7 Deadly Sins Agencies Love To Indulge In When Pitching

If it pans out--and there is an attractive logic to much of his thinking--Numenta may certainly oversee the creation of embedded software that adapts and improves its own performance.

FORBES: Building A Better Brain