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In thinking about how to set fines, it helps to start from the extremes.
ECONOMIST: Free exchange
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In the 1980s this meant visitors could be forgiven for thinking they had arrived on the set of a wacky sitcom, perhaps made for the Central American market, in which the actors, all speaking American with a Latin twang, were masquerading as the nation's public figures.
ECONOMIST: Corazon Aquino
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Too set in their ways, the thinking goes.
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Gorman may be thinking about saving the cash in order to meet capital ratios set by the upcoming Basel II standards.
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In this case, unlike that of natural selection, Darwin's thinking did not set the world alight.
ECONOMIST: Human evolution
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In some ways, the Valley is set up to support this way of thinking.
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The higher we are fortunate to climb in our careers, the more critical it becomes to set aside time for thinking about the key challenges and opportunities facing the organizations we are privileged to lead, as well as the ways in which we can personally improve as leaders.
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This is in line with what ministers are thinking and will almost certainly form part of the Lords Reform bill, which will be set out in the Queen's Speech in May.
BBC: Bishops must stay in the Lords, MPs and peers say
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Apple's internal processes are set up to avoid incrementalism in its products, the person familiar with Apple's thinking said.
WSJ: Apple Faces Challenges for New iPhone
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Americans in general still have trouble thinking of a gypsy as a member of an ethnic group, rather than a stock character in a film set in Transylvania.
ECONOMIST: Gypsies in America
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Here to set you thinking are some less-than-standard measures of green shoots and turning points suggested in recent weeks, and a few that are more orthodox.
BBC: The popcorn route to recovery
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He and three friends noticed a photograph of Arthur Conan Doyle in a local pub and, thinking it sad the area was not more celebrated for the famous connection, set up a small group to rectify matters.
BBC: Lake District name claim by South Norwood tourist group