It is so embedded in their thinking that if it is coming out of Excel it has to be right.

FORBES: Solutions To Spreadsheet Risk Post JPM's London Whale

Forward-thinking companies began to invest in dedicated investor relations webpages that were embedded into their corporate websites.

FORBES: Short-Seller Attacks Highlight Chinese Companies Social Media Shortcomings

The insights she brought back with her sparked whole new lines of thinking and innovation, many of which are now deeply embedded in the work we do.

WSJ: The Experts: How to Foster Young Entrepreneurs

He's thinking of everything from locator tags for pets and packages, to chips embedded in portable products like cameras and computers.

FORBES: The Web Phone Evangelist