When he moved to Dallas in late 1988, he was thinking hard about running for Governor of Texas.
After the success of last year's Olympic and Paralympic games, organisers said they were "thinking hard about it".
But they should be thinking hard about the world, for its markets have been thinking, sceptically, about them.
Techonomy interviewed a bunch of local startups and others thinking hard about what it will take to revive Detroit.
So thinking hard about understanding your supply base, and understanding the production of products in a deeper way is very important.
If the Federal Reserve were to adopt the commission's view of the U.S. economy, it would probably be thinking hard about raising interest rates.
In one rather smart move, Mr Duncan Smith managed both to distance himself from knee-jerk europhobia and to show that he was thinking hard about public services.
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Thanks to a colleague who has been thinking hard and hitting the phones hard over the past few days, here, a year on, is where we seem to be.
If this is in fact what the likes of Obama and his European and Australian counterparts think, then apparently, no one in the West is thinking very hard these days.
But then Lisette was rarely called on in math class sometimes she shut her eyes, pretending that she was thinking really hard, and when she opened them there was one of the three or four smart kids in the class at the board, taking the chalk from Nowicki.
When is the U.S. going to do some hard thinking about its and the U.N.
Rising costs will also encourage hard thinking about whether a personal and tailored touch is needed.
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In the world of journalism, meanwhile, some hard thinking is going on about how to stop abuse of the air waves.
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"After some hard thinking and a tough decision I decided to go, " Mr Nittve said, citing homesickness as one of his reasons.
It makes me angry thinking of my hard-working female contemporaries under-earning.
"Firms are thinking long and hard about who they want in these roles, " said Jeanne Branthover, head of the global financial institutions practice at Boyden, an executive-search firm.
This would be a real debate that would summon forth hard thinking about how Democrats might govern their country if returned for a third presidential term (as could very well happen, given the continuing political weakness of the GOP).
On the other hand, distilling a lifetime into a series of practical lessons has clearly pushed Mr Broad to do some hard thinking and self-analysis, which makes his book a useful read, especially for anyone engaging in entrepreneurship or philanthropy.
In short, companies are thinking and long and hard about the paths they choose.
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Prominent on the list would be, say, Berkshire Hathaway, and I have a hard time thinking of Warren Buffett as a dummy.
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Clearly, the Bank of England is thinking about that quite hard.
With such suspicions to the fore of his thinking, it is hard to see how a deal based necessarily on mutual trust could ever be struck.
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"We're going up there looking to hit the ball hard, not thinking, 'Oh, we might swing and miss, '" second baseman Dan Uggla said.
And what I want to do is make sure that the government is on the side of those values, of responsibility and hard work and thinking about future generations and not just thinking about the next election.
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Thinking about the future is hard for many of those struggling with the crisis in Cyprus - yet it is essential to consider how an economic recovery could be engineered, and whether this would be best done within or outside the eurozone.
Thinking about it now, its hard to believe serious investors ever thought it was.
He works hard and is always thinking about new ways to generate revenue.
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Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.
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