The Nobel prize winning psychologist describes this phenomenon in his New York Times bestseller, Thinking Fast and Slow, and labels them System I and System II.
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As the psychologist Daniel Kahneman points out in "Thinking Fast and Slow, " you'll reach a smarter conclusion if everyone expresses their views at the outset, before anyone has spoken.
Psychologist Daniel Kahneman, who won the Nobel Prize for Economics in 2002 and authored last year's "Thinking Fast and Slow, " has explored how our conscious thought processes are susceptible to being disrupted by irrational, subconscious influences.
In his book Thinking Fast and Slow, Nobel Prize winning economist Daniel Kahneman cites compelling research done in the lab of Dr. Kathleen Vohs at the University of Minnesota on the psychological effects of money on human behavior.
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Yet, as a culture we have ignored it, turning instead to the fast-thinking and reactiveness seemingly required as leaders.
Companies in any industry can take a lesson from the world of high-tech, where the concept of agile development has taken hold, leading to unprecedented iterative and fast development times, and new ways of thinking about team dynamics.
The approach offered in this eBook is how every company should innovate: by thinking big, starting small and learning fast.
"The thing that really struck the science team about this image is that you would really be forgiven for thinking that NASA was trying to pull a fast one on you and we actually put a rover out in the Mojave Desert and took a picture -- a little L.A. smog coming in there, " he said.
Given a set of aggressive sales targets, the company had to move fast and tackle selling problems with entirely new ways of thinking.
The court heard that Berry's crime spree was temporarily halted when a fast-thinking farmer's wife at Denbury, near Newton Abbot, South Devon, realised he and two friends were trying to break in and shut her outside gate to trap their car.
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